In 2001, Jeffrey Jordan was a youth activist for a local anti-tobacco movement called XPOZ when he founded Rescue Social Change Group to apply marketing strategies for social change. In 2003, RSCG developed a model called Social Branding®, the process of fostering controlled experiences to implicitly associate positive behaviors with specific cultures and identities. Since then, RSCG has focused solely on the research and development of new approaches to social change. XPOZ, RSCG’s first client, has been linked to drastic decreases in youth smoking in Las Vegas (from 33% in 1999 to 13% in 2007), and is nationally recognized as an innovative campaign model. RSCG's first young adult anti-tobacco campaign, Urban Fuel, also in Las Vegas, has shown even more impressive results, reducing young adult smoking from 44% in 2002 to 16% in 2005. Today, RSCG continues to grow, addressing a variety of social change issues including underage drinking, violence, health disparities, and after school programs. Research and evaluation remain RSCG’s primary focus, as the team works to document the powerful impact of its innovative models and strategies.

RSCG is a for-profit agency that only works with positive social change clients. This innovative business model has earned RSCG’s founder the title Young Entrepreneur of the Year in Rhode Island (2005), New England (2005), and San Diego (2007) by the Small Business Administration. The focus on positive change has only strengthened the company, growing to 25 team members with offices in San Diego, CA and Alexandria, VA. Clients span over 20 states, including the City of Chicago, the State of Virginia, along with national groups such as Tobacco-Free Kids. The RSCG team is a multi-disciplinary, multi-cultural blend of young and passionate individuals, each driven by RSCG’s mission and vision. Everyday, every team member and every campaign at RSCG is focused on the development of innovative, proven models to cause sustainable social change.

The mission of Rescue Social Change Group is to cause positive, population-wide social change in diverse populations with innovative and scientifically-proven approaches.